Market Segmentation

Abstract

The rapid growth of the Internet and online services has been witnessed worldwide as being the beginning of a long lived trend towards the economy built on the infrastructure of communication and gaming over the Internet. The potential growth of Internet use is enormous today to the point where a computer terminal with online connection is as common and necessary as a telephone. Electrify will be establishing itself as the first local upscale Internet socializing hub. Electrify will enjoy the advantages of name recognition and customer loyalty. The Internet and gaming has become a conversation piece in almost all social groups. People like to communicate their Internet experience with their friends, colleagues, and family which can be difficult to do in front of a computer terminal at the office or home. A comfortable place to gather and share experiences is becoming a real need.

Electrify will provide its customers with full gaming and Internet access. Electrify will provide a forum for business people interested in sharing their Internet based ideas, a social hub for college students interested in sharing a beverage and gaming over the internet with friends, a place for seniors and retirees to gather and learn about the power of Internet and its communication methods, and a stopping point for business travelers in need of an Internet connection. Electrify creates a unique, innovative, and upscale atmosphere that will differentiate it from future social hubs. This is an environment that won't intimidate the user. Electrify will position itself as an educational resource for individuals wishing to learn the benefits of the Internet and individuals wishing to experience relaxation through gaming. Electrify will be established as a community hub for socialization and entertainment.

Electrify Gaming and Wi-Fi Zone

Mission Statement and Introduction

Electrify's mission is to provide an atmosphere for individuals to enjoy gaming and communication using personal computers to access the Internet utilizing a Wi-Fi connection while socializing with others in a comfortable environment. Our relaxed upscale atmosphere encourages gamers and Wi-Fi users to be ethical and show courtesy towards others. We promote the adventure of gaming and present the capabilities of the Internet using state of the art computers and other technology. Electrify provides an environment for social networking to inspire and nurture the human spirit with easy to use products that incorporates advance technologies therefore capturing the market by catering to business professionals, college students , retirees, and seniors.

Electrify strives to promote the hobby of electronic gaming in all its many facets for socializing with others near and far. Our goal is to bring the best personal networking experience to assist customers in reaching full potential by creating better lines of communication for gamers and social enthusiasts to continue sharing and pooling ideas, knowledge skills, and resources to promote the adventure of gaming and Internet communication.

Marketing Segment For Electrify Gaming and Wi-Fi Zone

Electrify will focus on consumer markets to gain a competitive advantage within the gaming and Wi-Fi segment. Electrify is faced with an exciting opportunity to be the first local gaming and Wi-Fi socializing establishment in the city of Elizabeth City, North Carolina with a population of 48,000. Elizabeth City has a college/university, a growing downtown business area, retirees and seniors in search of social groups to share experiences and build friendships through gaming and Internet accessibility. We will be targeting males and females between the age of 18 and 60. This age range draws off a combination of college students, business professionals, retirees and seniors. The business professional spend their days in meetings and nights with the family, and are in need of a sanity check in between. We will be targeting college students, retirees and seniors with a decent amount of disposable income and industry professionals with an income over $40,000.

Electrify customers will be divided into two groups. The first group is familiar with gaming and the Internet and desires a progressive and inviting atmosphere where they can get away from the college campus, home, retirement center, or office. This group is made up of university students and business professionals. The second group is not familiar with gaming and the Internet. This group is made up of retirees and seniors. There are two large retirement centers in the downtown area and currently neither of them offers Internet access to their residents. The seniors represent growth for the