Market, Situational, Plest and Swot Analyisis for Heriot in the Uk

INTRODUCTION

My report is based on a company by the name ‘Heriot' which specializes in catering for weddings, private parties and functions, corporate events and societal events. It is based in London and tends mostly to clientele in central London, greater London, Surrey, Hertfordshire, Middlesex, Berkshire and Buckinghamshire.

As a company, it came into existence in 1968. However, because Heriot is a family based/owned catering outfit, they are in the lower end of the catering business even with there location and clientele base.

http://www.heriot.co.uk/

APPENDICES

• Tony Arens runs the business with his wife.

• The company offers other services such as making cakes for events and sourcing both wines and venues for events.

• Another strength of Heriot as a company is the fact that the catering The Company is owned by the family of Tony Arens who business in the UK is one of the strongest sectors in the UK.

• Another weakness of Heriot as a catering company is the fact that the business industry is very susceptible to economic and employment factors more so than other segments.

• Finally, another weakness of this catering company is that they rely on just their geographical location for their clientele base.

• They also have the opportunity to increase their market through geographic segmentation to include more places and not just North London and its surrounding counties. And also by sourcing their products locally and providing more health conscious substitutes.

The pest analysis report for food conducted by the government report found that:

• The food chain creates 18% of UK greenhouse-gas emissions, with farming and fishing contributing to around half of this total. Changes to farming practices, such as more efficient use of fertilizer and providing animals with diets that specifically match their nutrient requirements, could reduce emissions from agriculture.

• A third of the food bought for home consumption is wasted and could have been eaten.

• Wasting food costs the average UK family £420 a year.

• If UK diets met nutritional guidelines, 70,000 premature deaths could be prevented each year. On average, adults and children eat more salt, fat and added sugar than is good for their health, and too few fruit and vegetables, despite his awareness of the ‘5 a Day' target. A new push on the ‘5 a Day' campaign is needed.

The report also made a number of other key recommendations, including the need for consumers to have access to healthier choices when eating out, and the need for information to be provided that considers the health and environmental aspects of food.

REFRENCES.

1) Key notes (2009) Contract Catering report. [online]. London. Key Notes [Accessed 28 October 2010]. Available at: http://www.keynote.co.uk/market-

intelligence/view/product/2378/contract-catering-%26

-foodservice-management/chapter/7/strengths weaknesses

-opportunities-and-threats?highlight=contract%20catering

2) [online] http://www.heriot.co.uk/

3) Key Notes (2009) marketing report for Contract catering.

[online]. London. Key notes [Accessed 28 October 2010].

Available at: http://www.keynote.co.uk/market-

intelligence/view/product/10291/catering-

market/chapter/4/pestanalysis?highlight=wedding%20catering

4) http://www.heriot.co.uk/testimonials/index.htm

5) Lecture slides and notes. (slides for week 3 and 4)

6) Individual report structure for 5MK006 on wolf.

7) Chapter 6 – Hollensen

8) http://www.cateringcompaniesonline.co.uk/skippys-catering-i355.h