Marketing Mix Paper

Running head: Marketing Mix Paper

Marketing Mix Paper

MKT421

Susan Ogden

January 29, 2008

Wal-Mart has been around little after Sam travel the countryside to learn the

fundamentals, of new retailing ideas he was doubtful of the future. He and his partner, Helen,

deposit up 95 percent of the money for the first Wal-Mart store in Rogers, Arkansas, borrowing

seriously on Sam's image that the consumer was changing to a different type of universal store.

Nowadays, Sam's gamble is a worldwide business with further then 1.9 million contacts and

practically 6,500 stores across the world. According many publications Sam has just completed

one of the best years in times past. Wal-Mart generates more than $3 billion in worldwide profits

each year, but it all started with a great marketing mix.

Wal-Mart believes that environmentally services and processes include excellence

and value to our products. Our obligation doesn't end there Wal-Mart observes the real promise

in our capability to transport products within the reach of everyday people worldwide . Wal-Mart

believes one must not have to pay more for healthy and environmentally preferable products.

One example of what Wal-Mart can achieve came from experiment with organic cotton. In

2005, they introduce an organic cotton yoga outfit and our customers bought it nearly all of them

in just a couple weeks. So, Wal-Mart expanded their organic selection including selected bath,

bed and baby products. Wal-Mart also provides, work out equipment for the comfort of your

home with great Fitness products from top brands,