Marketing Mix

My Marketing Mix

I am now going to create a marketing mix for my chosen product using the 4 P's, Product, Place, Price and Promotion.

Product

The product I will be re-launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re-launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of time. Although the product will say limited edition I aim to keep these on the shelves for the next year. This way people will buy them as they are new and if they believe they are for a limited time only they may buy a vast quantity of them. All of this will result in Cadburys PLC receiving a good profitable income very quickly and it should be sustainable if my product re-launch is successful.

The design of the chocolate bar will be a long and thin chocolate bar this will be very appealing to the consumers of my target market, I know this because 26/30 people in my questionnaire opted for a traditional long and thin chocolate bar. Many major chocolate bar brands are changing the aesthetics of their chocolate bar. I wanted to identify whether or not this would be a success for my re-launch of the Cadburys double Decker bar. From the results the majority of the sample size preferred a long and thin bar as opposed to a bar in chunks.

I will edit the original packaging and add a new name; the name will be called a "Single Decker". From my questionnaire I found that 2/3 people wanted the name to change. I feel that single Decker implies that there are fewer calories as I will be making the chocolate bar contain roughly half as many calories as the current bar. I also feel that "Single Decker" will grab the eye of my target market as said previously it's a new name. When my target market