Marketing Paper

Running head: DEFINING MARKETING

Defining Marketing

Marketing

Marketing has many different definitions, but one sole purpose; to put a brand or business "on the map", to create top-line sales and loyal customer base as well as new customers while increasing profits and leading to an organizations overall success.

Personal Definition of Marketing

My personal definition of Marketing would be the strategy an organization continuously changes and enhances based on clientel, demographics, location and region, competition, supply and demand and the drive to saturate a market with a new innovative product or service to increase sales and profits. Marketing successfully also allows a company to make a name for themselves that builds loyal customer bases and new business.

External Definitions of Marketing

1. "This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers." (Nick Jones, The Concepts of Business).

2. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer (www.knowthis.com).

3. Marketing is the process of planning and executing the pricing, promotion, and