Marketing Plan

Contents

Executive Summary 2

Mission statement: 3

Vision statement: 3

Tag line 3

Product description 4

Sugarcane Juice Nutrition Content Research: 5

Objectives of the Project 6

Main Issues 6

Marketing Planning 7

MARKETING STRATGIES: 10

Product positioning strategy: 10

Promotion strategy: 11

Pricing strategy 12

Year 1 15

Rs. 3888000 15

(2592000) 15

2592000 15

1296000 15

50000 15

372000 15

100,000 15

5000 15

10000 15

10000 15

(547000) 15

Rs749000 15

PROJECTED BALANCE SHEET 16

Breakeven analysis: 16

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EXECUTIVE SUMMARY

This report explains the marketing plan for launching a sugarcane Juice named "Payaas". This product has been made by the sugarcane. In the very beginning of the report we have explained the mission and vision of the Sugarcane juice and then we have further carried out our activities to achieve our goals and objectives. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public. This report examines that this product is initially launching in "Jinnah super" and "super market". The study included both primary and secondary research. The primary study focused on a survey of the competitors and the likings and disliking of people. Through this strategy company can penetrate more into the market and can attract the bulk of customers. For this purpose we have conducted SWOT analysis of the company to see the company's strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product.

We have also made the complete competitor assessment to measure competitor strength, risks, market trend and competitive advantage of our product. We also elaborate the porter five forces in detail. After that we have made marketing strategies for our product. We have divided market also pay special attention to the packaging, color and price of the product. We have decided that we will place the product in all the big and important markets of Islamabad in future. We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conduct a market survey in future to know the opinion of public about our product and developed our product accordingly to our customers changing needs and demands. Then we made proper budgeting for our business plan as well as contingency planning of our project.

BUSINESS MODEL

PRODUCT NAME

PAYAAS

Mission statement:

Quenching your thirst with value added hygienic sugarcane juice by maintaining the preservatives to make it refreshing and energetic.

Vision statement:

Be the leading organization by strongly positioning our product as no.1 among juices. We shall be meeting the need of our customer hygienically in such a way to become first choice to quench the thirst.

Tag line

Thandak ka ehsaas

B2C: We sell our products directly to customers.

B2B: We deliver our product to different retail stores.

PRODUCT DESCRIPTION

Sugarcane Juice is a Business idea that deals in sugarcane juice product. Our product is fresh and pure sugarcane juice. The juice is widely used in summer season because