Marketing Plan
By: jady8513 • Essay • 1,108 Words • December 17, 2014 • 804 Views
Marketing Plan
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Solar printer SOWT analysis | Internal | ||
Strengths
| Weaknesses
| ||
External | Opportunities
| SO-strategies
| WO-strategies
|
Threats
| ST-strategies
| WT-strategies
|
Summary:
Solar printer is an actually new product with high technology to enter the market. This printer is different with traditional printer, it uses the solar energy to transform and produce the eco-ink, and then the customers can use it without ink and electricity. Before the printer enters to the market, its SWOT has been analysis as shown above.
Solar printer is a sustainable product. It can reduce some waste of ink, and save the electricity power as the same time. However, this product has lack of the brand awareness, there is not many customers know about it. In recent years, government support for environment protection, and most community also towards sustainability, so solar printer need to collaborate with local government or community to sell. By the way, it also needs to make the advertising to introduce the benefit of solar printer, and then customers can easily accept it. As the same time, solar printer need do some research to find and make sure their target market.
In general, the main KPI of solar printer is its strong sustainability, and its strategies should focus on offering sustainability product in a long run.
Marketspace Matrix Cycle 1 (Before Launch)
Awareness | Exploration | Commitment | Dissolution | |
Product | *Attractive package | *New versions *Convenience | ||
Price | *Skimming price | |||
Place | *Radio advertising | *EBay online store | ||
People | *Access to information by email, telephone. | *Official Website communication | *Humor emotional appeal *Personal relationship | |
Promotions | *Newspaper *TV | *Social media such as WeChat | ||
Physical Evidence | *Shares and likes on Facebook *Watch the advertising video on YouTube | *Log-in official website and register account | ||
Process | *Online store with credit card | *Patent and Licensing | ||
Brands | *Advertising on Facebook pages | *Affiliates | ||
Economic Value | *Sustainable product |
Summary:
It is about launching solar printer on the next week, so it is so important to raise the customer’s awareness. The company not only makes the advertising on the TV and newspaper for customers know about what is solar printer, but also creates a Facebook pages to introduce the detail information about solar printer.