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Marketing Plan

By:   •  Essay  •  1,108 Words  •  December 17, 2014  •  798 Views

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Marketing Plan

                 

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Solar printer SOWT analysis

                Internal

Strengths

  1. Sustainable product
  2. Convenient to print
  3. Use solar energy.
  4. Easy to carry.

Weaknesses

  1. Lack of brand awareness
  2. High cost of production
  3. Less cognition of a new product
  4. Under the influence of weather

External

Opportunities

  1. Most customer likes Fashionable and innovative product
  2. Government support for environment protection.
  3. Most community towards sustainability

SO-strategies

  1. Enter market with high sustainability rate. (S1S3O2O3)
  2. Promote special functions to customers. (S2S3O1)
  3. Collaborate with local government or community to enter the green market. (S1S3O2O3)

WO-strategies

  1. Collaborate with Green organization to raise brand awareness. (W1W2W3O2O3)
  2. Make sure to sell the product in right region. (W4O1)
  3. Make Green advertising to sell product. (W1W3O1)

Threats

  1. High competition
  2. Economic recession
  3. Customer preference
  4. New technology product enter the market

ST-strategies

  1. Introduce new functions about the product to customers. (S2S3S4T3T4)
  2. Provide after-sale services to customers. (S1T1T2)

WT-strategies

  1. Shift the brand to sale Green product. (W1W3T1T3T4)
  2. Reduce the cost of product to set a sale price at same as alternatives. (W2T1T3T2T4)

Summary:

Solar printer is an actually new product with high technology to enter the market. This printer is different with traditional printer, it uses the solar energy to transform and produce the eco-ink, and then the customers can use it without ink and electricity. Before the printer enters to the market, its SWOT has been analysis as shown above.

Solar printer is a sustainable product. It can reduce some waste of ink, and save the electricity power as the same time. However, this product has lack of the brand awareness, there is not many customers know about it. In recent years, government support for environment protection, and most community also towards sustainability, so solar printer need to collaborate with local government or community to sell. By the way, it also needs to make the advertising to introduce the benefit of solar printer, and then customers can easily accept it. As the same time, solar printer need do some research to find and make sure their target market.

In general, the main KPI of solar printer is its strong sustainability, and its strategies should focus on offering sustainability product in a long run.

               

             Marketspace Matrix Cycle 1 (Before Launch)

Awareness

Exploration

Commitment

Dissolution

Product

*Attractive package

*New versions

*Convenience

Price

*Skimming price

Place

*Radio advertising

*EBay online store

People

*Access to information    by email, telephone.

*Official Website communication

*Humor emotional appeal

*Personal relationship

Promotions

*Facebook

*Newspaper

*TV

*Social media such as WeChat

Physical Evidence

*Shares and likes on Facebook

*Watch the advertising video on YouTube

*Log-in official website and register account

Process

*Online store with credit card

*Patent and Licensing

Brands

*Advertising on Facebook pages

*Affiliates

Economic Value

*Sustainable product

Summary:

It is about launching solar printer on the next week, so it is so important to raise the customer’s awareness. The company not only makes the advertising on the TV and newspaper for customers know about what is solar printer, but also creates a Facebook pages to introduce the detail information about solar printer.

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