Marketing Strategy

ntroduction

I am writing my reflective report to review what I have learnt about developing my knowledge of theory and practical aspects of personal development from my first and second. This is so I can help to relate what I have learnt from personal development and apply it to real life situations in a business.

I have prepared myself to write this reflective report by reading the core text, material provided by my tutors and books from the library. The books that I have used to help me create this reflective report is referenced at the end of the report in the references and bibliography section.

By writing this report I hope to reflect on what I have learnt this year from my personal development tutorials and improve on my skills. By doing this I can therefore relate them to a business environment to help me when I get a job after university and am eventually working in a real business environment.

I am also going to look at three areas of interpersonal skills and social behaviour from my first term and define what they are and compare theories while relating these to real life situations. I am also going to look at the seven areas from my second term while defining and comparing theories, relating these to real life situations. I am also going to evaluate what I have learnt and look at how I have improved through the year and by doing this recognise where my strengths and weaknesses are and where I need to develop my skills.

"Personal development is about fulfilling our potential, expanding our talents and progressing at work and through life with meaning and satisfaction." (Guirdham 2002)

Reflection on Term 1

ASSERTIVENESS

Assertiveness is described as:

"The behaviours that enable an individual to act in his or her best interest, or stand up for him or herself without due anxiety; or to express his or her rights without denying the rights of others." (Guirdham 2002)

There are many different types of behaviour that a person can adapt to including:

 Aggressive behaviour

 Passive Behaviour

 Assertive Behaviour

When a person is acting in an aggressive behaviour they can show this to other individuals in many different ways. Some of these ways include: physical and verbal bullying from one individual to another, having no thought for other