Marketing

A PRELUDE TO JOB SATISFACTION

Employee job satisfaction and retention has always been an issue to debate with regards to achieving a high level of productivity within an organization. Job satisfaction is best defined as a set of feelings and emotions employees associate with their work. It is an attitude which is inversely related to behaviors such as absenteeism and staff turnover.

In theory, an organization with employees that display behaviors of high absenteeism and turnover as a result of low levels of job satisfaction would usually suffer from higher recruitment and retraining cost that will impair profitability. Sadly, most organizations till today have failed to make job satisfaction a top management priority; this phenomenon is attributed to the failure to identify the significant benefits an organization would enjoy just by manipulating an attitude. Satisfied employees tend to be more productive and committed to work and their employers. Organizations that can create work environments that attract, motivate and retain hard-working individuals will be better positioned to succeed in a competitive business industry. For the purpose of this paper, I would like to