Marketing

We've recently implemented a multi-tiered innovation and marketing program that reinforced the power of the Beans brand with improvements to the time-tested beans recipe and premium packaging graphics highlighting its classic heritage. By popular demand, the "Beanz Meanz Heinz" advertising campaign has also been resurrected, along with a Limited Edition Lea and Perrins® sauce flavored variety of beans. The results of the program are amazing. Heinz has recorded its largest category share on record, proving we can continue to grow leading brands in established categories by bringing fresh ideas to consumers. Packed with fiber, low in sugar and virtually fat free, our Heinz Beans now feature reduced sodium while still maintaining the same delicious taste. In addition, Heinz Beans are a gluten-free food that provide a delicious option for a healthy lifestyle.The uncommon quality of our very first product, fresh grated horseradish packaged in a clear bottle so consumers could see that it contained no fillers, was ahead of its time and immediately set Heinz apart from the competition. That unwavering focus on quality and goodness still drives our mission and our focus on innovation