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Marketing

By:   •  Research Paper  •  1,881 Words  •  May 6, 2011  •  862 Views

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Marketing

• 24-hours, 7 days per week care/ supervision/ assistance.

• Three (3) nutritious meals daily and snack between meals. (Special diets accommodated if needed)

• Monitoring and assistance in administering prescribed and over-the-counter medications.

• Assistance with daily living needs (bathing, dressing, grooming, eating, continence, transferring from bed to chair and other personal needs).

• Appointment and transportation arrangements for medical and dental appointments.

• Cleaning of resident's room daily.

• Personal laundry, linen and housekeeping services

• Optional services include but not limited to beauty and/or barber, incontinence, transportation and Rx prescription services/ delivery.

• Tell us what optional services that you or your love ones may need, we will try our best to provide and accommodate.

Place :

Promotion

Promotion

Branding Slogan

Marketing Material Description

Your in Good Hand at Family First Home

Brochure for senior centers, hospital & clinics

Flyers

Internet (Face Book, Tweeter, Youtube)

Pricing

Competative Research Summary

• Bethel Elegant Care Inc. - located near the Rossmoor Senior Adult Community. They served residents with the quality care and personal service well, they are committed to pamper the most demanding individuals that anticipate higher standards of services.

They provide care for up to six residents 24 hours - 7 days. They serve homemade meals, medication assistance and social activities are all provided.

• Moraga Retreat Care Home Inc- is a family owned care home company. They served assistance with personal care (toileting, bathing, dressing, grooming), eating and ambulating, home cooked meals and snacks, medication administration and management, daily housekeeping and laundry, fitness, health and wellness programs, daily social and recreational activities• 24-hours, 7 days per week care/ supervision/ assistance.

• Three (3) nutritious meals daily and snack between meals. (Special diets accommodated if needed)

• Monitoring and assistance in administering prescribed and over-the-counter medications.

• Assistance with daily living needs (bathing, dressing, grooming, eating, continence, transferring from bed to chair and other personal needs).

• Appointment and transportation arrangements for medical and dental appointments.

• Cleaning of resident's room daily.

• Personal laundry, linen and housekeeping services

• Optional services include but not limited to beauty and/or barber, incontinence, transportation and Rx prescription services/ delivery.

• Tell us what optional services that you or your love ones may need, we will try our best to provide and accommodate.

Place :

Promotion

Promotion

Branding Slogan

Marketing Material Description

Your in Good Hand at Family First Home

Brochure for senior centers, hospital & clinics

Flyers

Internet (Face Book, Tweeter, Youtube)

Pricing

Competative Research Summary

• Bethel Elegant Care Inc. - located near the Rossmoor Senior Adult Community. They served residents with the quality care and personal service well, they are committed to pamper the most demanding individuals that anticipate higher standards of services.

They provide care for up to six residents 24 hours - 7 days. They serve homemade meals, medication assistance and social activities are all provided.

• Moraga Retreat Care Home Inc- is a family owned care home company. They served assistance with

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