Marketing

his research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business, leisure and family market but however, it will ultimately be the service companies, and their associated marketing strategies and techniques which, will establish the difference between the market ‘leader' and the market ‘loser'. This analysis will detail potential solutions to a number of major strategic issues confronting the companies to maintain its position and protect its profitability in its core domestic market.

There is intense competition between the airline brands and an important factor to consider is how they will target and cater to the traveler segments', as it is the responsibility of the airline brands. Furthermore this report will discuss the findings of the marketing areas and segments to be targeted and worked onit will provide literature to prove the success