Marshant Museum

Marshant Museum Alternatives Analysis

Alternatives:

A) Introduce a $1.00 admission fee.

B) Introduce a student/senior membership.

C) Raise discounts at Skyline and Gift Shop to 20%.

What operations are profitable in 2004?

Profitable Not Profitable

Memberships Gift Shop

Special Exhibits Skyline

Parking Association Members

Questionable Operations:

Personnel/Administration costs ?Lower them by 10% (combined or individual?)

Memberships ? Add a book to $500+/other benefits

Publications ? Send out less = lower costs

Educations ? breakdown? How is the money being spent here?

Alt. A

Total attendance in 2004 was 628,472. 45% if this was for special events = 284,865

There are 17,429 personal members and 205 corporate members.