Media, Culture and Society

MEDIA, CULTURE AND SOCIETY

4. ‘Often Wars (especially distant ones) and the object of winning them will have to be sold to the public. This often involves the manipulation of truth to maintain popular support’ (Taylor, P ‘War and the media’). Critically examine the role of television in the reporting of either the Falklands or the first Gulf War or the current war on terrorism in the light of this quote.

‘There’s no news, like bad news’. Since the days of reporting, the media has always known that bad news will sell more papers than good news. In the television world, it will always have a bigger audience. Scholars have concluded that we tune into bad news for many reasons. Mostly, as a self-esteem clause, by seeing pain in others, we feel relieved we are not experiencing the same afflictions. This makes us feel better, and therefore improves our state of mind.

Another theory is that we like to prepare for the future, by learning what troubles others have, and we learn how to avoid those factors for ourselves. Others just expect that we like to tune into the latest gossip. When it comes to War, we tune in, as we feel the need to stay connected to the world. However the government, and media political parties have learned that this need for news can be a far greater weapon than any gun or bomb.

Currently America is at war with Afghanistan. The American President has unfortunately been fighting a war on two fronts however, one with their country, and one with his own American people. When America went to war, if was not in the public belief that it was a good idea. One view for this, was even though there way of living was poor by our standards, they selected there own leaders, and have the option to revolt against them if they should want to. They have the power themselves to change there own country, and by doing the job for them, makes us a primary target for there attack. Which is what has happened. Terrorist movements working from within Afghanistan have struck European and American targets as a form of revenge for the seizure of there country.

Many believe that getting involved in a war which had very little to do with us, will only harm the American people.

Their president therefore has continuing to campaign that he is doing the right thing. He has done numerous press conferences and interviews to present his opinion. But still the world believes he is boycotting his opinions on the world. That he is simply wanting to get his name known in the history books as the president who started a war, and that he is willing to kill innocent people in order to do it.

As a counter-measure he told the world that they were harbouring chemical and biological weapons, that they would use them against us. This was his main crutch for his support. In every conversation, he would find away to re-enforce his theory, in hope that it would be supported by fact as soon as they get find them.

But now, two years later, they have still not been found. And the president is once again fighting a war against his own people. And is slowly gaining the reputation as a warmonger.

So he turns to the media yet again. Trying to use the medium to get his views across. As a very important political figure, he has more control over what he can do.

The media in Britain I believe has tried to give an un-objective view, especially with Tony Blair’s decision to Support America. It has broadcast all the American conferences and it has not been shy in expressing everybody’s view. However, it is struggling to keep an objective view with the failed attempts at finding the super=-power weapons. As it clearly shows that America has made a huge error in its primary reason for attacking the country.

Since this fact was made clear, the coverage of the situation has lowered. There are no longer daily updates on the situation, and if there is something new to report, it is usually buried amongst other news articles.

In the past, the television has been known to manipulate the news in order to make it more exciting. There was a report in a previous war, where the reporter claimed a rocket was fired from a navy boat, where it had not been. I believed he did this to make it sound like he was more involved with the situation, and made him more important. The television aired this, and it was speculated that the enemy believed this to be true, and targeted the boat for an attack. Therefore putting lives at risk.

We later discovered that he was lying, but alas the damage had already been done. The manipulation of current events to make the news more interesting resulted in dire consequences.

The Bush administration has had to contend with a new set of media forces arising from the "Information Revolution."