Merc

Tata group

1. They did not just think of innovative ways of manufacturing but devised new labor practices that would satisfy the workers.

2. They have always not thought of their personal success alone but also for those who worked for him and the group.

3. In turbulent times pre-independence, Mr. Jamshedji Tata was highly influenced by revolutionary thinkers and therefore he thought of projects that would make the country economically self sufficient.

4. They are always inspired by nationalist thinking.

5. The aim of Tata Group is to improve the quality of life in the society by virtue of integrity, understanding, excellence, unity and responsibility.

6. They always have maintained a good public image by running charitable institutions and having quality services in areas of education, health and hospitality.

7. The success behind Tata motors is that they believed in out-sourcing, this way they could increase the production and maintain good quality.

8. The company looks to understanding and developing the market segments and commitment to customers.

9. The young engineers and managers are given the push forward to positions of responsibility.

10. In exports, rather than exporting to 70 different countries, they are concentrating on 15-20 key nations where they have significant presence in-terms of volumes and market share.

11. They have acquired good companies abroad and with that they have always brought something new to the table.

12. Their competitive edge gives them the ability to offer cost-effective products and services to each market.

13. Tatas have brought in several established brands and services from abroad in the form of JV's. Example – Tata Sky

14. Tatas have always looked at the needs of masses and tapped that opportunity. For example – Nano, Indica, Ace

15. Not only is Ratan Tata's business model exciting to read about, it's exactly the kind that tends to treat investors the most favorably.

16. Tata's operational and financial leverage have been the key to its strong execution.

17. The reputation of the group and its guiding principles are uppermost in their mind while taking decisions.

18. Tata put 'design' into the group -- in mergers and acquisitions, engineering or cars or anything else. It is a very forward-looking strategy, putting new competency in very old companies.

19. Ratan Tata's success lies in his ability to think big -- and small. While he guides the Tata Group to pick up the luxurious Pierre Hotel in New York, he's also driving the launch of the budget Ginger hotels in India.

20. Ratan Tata had the vision to foresee the direction the economy and policy was taking, consolidate the business accordingly, and embrace change to leap ahead.

Airtel

1. Bharti Airtel's success story is of interest particularly because it happened at a time when the Indian Telecom industry had almost been written off. The public and media had backed out of what seemed then to be a losing proposition. Today, the company's success - as India's largest integrated private telecom services provider -- speaks for itself.

2. Bharti Airtel is always committed towards building a strong customer trust and confidence.

3. Bharti Airtel is the leading mobile telecom provider in a hyper-competitive and costconscious market, which necessitates innovation and cost optimization.

4. The company has always maintained the strategy of outsourcing the non-core activities and focus on the core – which has resulted in achieving this scale.

5. They were first to introduce IVR in the telecom sector. Speech-enabled IVR applications allowed callers to interact with the system in several languages.

6. Under India regulation, each circle was essentially a separate business entity with distinct business owners, thus opening the door for competing, and/or redundant processes. To support this de-centralized organization, Airtel needed to deploy a cohesive and coordinated approach to operating its systems.

7. Ensuring operator's longer-term self-sufficiency by building a model that would not rely on third parties for support.

8. Airtel deployed Comverse Kenan billing and order management systems to ensure the high-quality