Microsoft Xbox

Microsoft Xbox

Xbox

Outline

Executive Summary Page 3

Situation Analysis Page 3

Market Summary Page 3 - 5

SWOT Analysis Page 5 - 6

Competition Page 6

Marketing Strategy Page 6

Marketing Objectives Page 7

Financial Objectives Page 7

Positioning Page 7

Marketing Mix Page 7

Marketing Research Page 7 - 8

Controls Page 8

Marketing Plan Summary Page 8 - 9

Works Cited Page 10

Executive Summary

Microsoft Xbox is a company that makes games, gaming systems and accessories. The use of these systems has risen dramatically over the years and the people that use them are always looking for a new great game or accessory to go with it. Also, Microsoft Xbox has launched the new Xbox 360 Elite, the most elite gaming system