Mitsubishi Corporation – Mitsubishi Motors

Mitsubishi Corporation – Mitsubishi Motors

Organization Theory Group Project

Working Group P2:

                      -  Akshay Gupta  – 13303
                              -  Omkar Patwardhan – 13334
                                    -  Payal Datta Chowdhury - 13335
                                 -  Praveen Kumar Singh – 13339
                          -  Sri Ramya Allani - 13353

Index:
About Mitsubishi Corporation .............................................................................................   3 
Vision, Core Values and Objectives ....................................................................................   3Philosophies, Principles , Policies ........................................................................................   4History – a leadership perspective ........................................................................................   5Structure ............................................... ............................................... ................................  8Mitsubishi Motors ............................................... ............................................... ................. 10Purposes of Mitsubishi Motors ............................................................................................. 10Mitsubishi Motors Principles ................................................................................................ 11Corporate Philosophy ............................................................................................................ 11Corporate Stance ................................................................................................................... 11Manufacturing Ideals ............................................................................................................ 12Organization Structure .......................................................................................................... 12Structural Reforms ................................................................................................................ 14

SWOT Analysis  
      Strengths ........................................................................................................................ 15       Weaknesses ................................................................................................................... 17       Opportunities ................................................................................................................ 18       Threats .......................................................................................................................... 19  
Issues
      Alliance with Daimler-Chrysler...................................................................................   20       Sexual Harassment Case...............................................................................................  22

       Corporate Identity – case of cover-ups.........................................................................  24Business Strategy ................................................................................................................  25

Technology..........................................................................................................................  26

Alliances and Collaborations...............................................................................................  27Cultural Traits......................................................................................................................  27Exhibits ...............................................................................................................................  28