Museum Branding, How to Make 울산시립미술관

How could makes 울산 시립미술관 with creative idea?

20141702 도승헌

Context

1. What is it?
   1-1 intro
   1-2 Analyze ULSAN Museum of ART
2. Branding
   2-1 Branding?
   2-2 Branding!
3. Public Character
   3-1 profit
   3-2 welfare
4. Curate
   4-1 Core Art
   4-2 How to support it
5. Conclusion
   5-1 summary
   5-2 Implement

1. What is it?

1. Introduce

 Art museum, the art of professional and artistic values, even with its different nature of public expertise and its popularity, which is now more open towards the value to coexist Space. This heterogeneity is art from the public to inform visitors of the communication of the window for, and provide the opportunity to enhance the value of the life of the public
 This became an art gallery had came to Ulsan this time. This elected by popular vote six phase of the Ulsan Metropolitan City Hall seven in an emphasis on initiatives, 41 challenge in Ulsan City Art Gallery who proudly adds our name is. Although progress has to date in August 2011, Ulsan, Korea policy since the ones who decided the establishment of the Museum of Art, abandoned school in September 2012, Ulsan Elementary School, Museum of Art, Ulsan, as sites. Determined and expanding its present a constant through the advisory council meetings until the debate..

1-2 Analyze ULSAN Museum of Art

 Creative in Ulsan via the Museum of Art, in order to make, the need for identifying the nature of the Museum of Art, Ulsan, Korea. If not, which is a clear understanding of creative ideas at the Seoul Museum of Art, Ulsan, Korea also will be losing its luster. This is the most basic analysis method shall try to recognize the interpretation, verbatim. Museum of Art =, Ulsan, Ulsan, Korea + City and be viewed as art galleries, as simple as that of expression. Let's think about so, Ulsan City Art Gallery of three components.
Ulsan, Ulsan, represents the place of the Museum of Art. But The meaning of location is very big. Museum of Art is Ulsan, Ulsan, the priest will be a means of expressing. That is, or personality must contain the core values of the city called Ulsan. 23 from things that we live in Ulsan, Ulsan, Korea Museum of Art to express that to obtain ‘Representativeness’ can. The author would tell from these brands in the ‘Representativeness’ point of view. Ulsan city art museum, right out of a means of expression of the city of Ulsan, Korea brands.

 The dictionary definition of the city, and city is ‘Public interest for setting and managing the city's budget.’. In other words about the value that ‘Publicity and the Site Planning’ tell me. So, who is for the Public at the Seoul Museum of Art, Ulsan, Korea to call? Metropolitan, autonomous group is given priority in connection with the citizens of the interests and welfare priorities. The public writer from this is Ulsan Metropolitan City became interpret as a citizen. Because of the humble inhabitant around the Museum of Art Museum of Art is Ulsan, Ulsan Metropolitan City is largely founded for the benefit and welfare of citizens should be.

 The Museum of Art, the ‘Expertise’ and the same way that they say in the introduce ‘Popularity’ have space. Aesthetic value of the artists can recognize and be known, and also artists and citizens that connects the space of communication. In this communication that might create new values, the world about to play a role. Museum of Art, Ulsan, because the popularity and professionalism in terms of ‘What will be exhibiting?’ must think about.

1. Branding–

2-1 Branding?

People are Museum of Art through analysis of the Museum of Art, Ulsan, Ulsan, Korea and represented 23, of the community interests and welfare he was thinking, will be displayed any aesthetic value. Trying to figure out what that we need to figure out what. If so, in this section, Ulsan, what identity of the representative's identity and Publicity, and professionalism of harmonization, and see if you can find the Museum of Art, Ulsan, Korea Branding is going to.

Unitas barand of branding, intrinsic value of the brand an essential element of identity, according to a ‘Branding’ (Identity), say that is. Consumers experience this identity, learning, branding is completed. As mentioned above, Museum of Art, Ulsan, Korea is predominately governed by the area called Ulsan, Ulsan, Korea take over for their identity. If so, which are seen to be a customers for Ulsan, image is what? Population was 25 for 20 college student living in Ulsan, 68 percent when asked a question like this, an industrial city, the whales, 10 percent in the other 22 percent did the answer. I also think as the most significant feature is an industrial city of Ulsan. Because give Ulsan Metropolitan Office of the GDP the No.1 Hyundai Group, and the country, with priority given to many heavy industries, industrial and manufacturing centers, including in the global auto industry have to be rescued. These sort of Ulsan is the industrial structure that grow in the history and its image as an industrial city from these history and characteristics, consumers would have been made aware.