New Media Technology

Chapter 1

Epilogue

“New media technology in a general term refers to those digital media which are interactive, incorporate two-way communication and involve some form of computing as opposed to �old media’ such as telephone, radio, and television”

- New Media Technology Lecture@PMBS -

Media as the intermediary of the communication that binds sender and receiver are constantly changing as we all live in a constantly moving and changing world. As the world rapidly changes nowadays because of the globalization, so does the media. A media must be able to accommodate the changes that happen in the world such as merging in technology or industries, changing in lifestyles and career, regulation shift or the raising of some social issues as the world become more borderless.

These changes directly imply the media itself that tend to have a better interactivity; more asynchronous communication; multimedia form rather than single media form as everything is getting more integrated; and narrowcasting as customer getting more critical each day and demands customization to fulfill their exact personal need of information. This condition triggers and furthermore forces the integration of the new media technology.

Newsrooms are in the midst of a digital revolution and the traditional distinctions between media are blurring. Plans for our two organisations to join forces on a number of initiatives is a great step forward and can only be good for the future of joined-up journalism thinking and working.

-Kim Fletcher, NCTJ Chairman on broadcast & journalism training converging-

As the media needed to be integrated, so does the three elements of the media itself that support and coherent one to the other, computing, content, and communication. A company must be able to integrate this three elements, either by converge and expanding its company or otherwise merge with the others. This will also have economical benefit since cartel company will prevent a competition being perfect competition that lead to a zero economical profit.

Here in this paper, we’re going to take a little deeper view on the one of the pioneer of fixed wireless service company in Indonesia, PT Bakrie Telecom, a company that is interesting to be discussed because it shows a big exponential leap for these recent years. A company that could show how a company captured an opportunity from converging telecommunication in globalization era.

Chapter 2

Previous

2.1 The Milestone of Bakrie Telecom

Earlier named PT Radio Telepon Indonesia, in 1994 the company pioneered fixed-wireless telecommunication services in Indonesia under the brand name Ratelindo, a fixed wireless phone that adopted E-TDMA technology. In 2003 the company changed its name to PT Bakrie Telecom.

In subsequent technological developments, PT Bakrie Telecom launched Esia in late 2003 by utilizing CDMA 2000 - 1x technology. The company positioned the brand as the telecommunication service for the common people by offering a "value for money" product and services, backed by "disruptive innovation" marketing strategies.

In addition to operating in Jakarta, Bandung and numerous cities in West Java & Banten, the company has initiated preparations to expand its networks nationally. Simultaneously, it has also achieved exponential subscriber growth despite its relatively early stage of operations.

In February 2006, PT Bakrie Telecom became publicly listed company at the Jakarta Stock Exchange and since then consistently booked an outstanding operational and financial performance. By the end of 2006, Bakrie Telecom had achieved not less than 1.5 million subscribers with 6 Mobile Switching Centers (MSC), 10 Base Station Controllers (BSC), and 408 Base Transceiver Stations (BTS) with full network coverage in DKI Jakarta, Banten, and Jawa Barat.After achieved FWA license, Bakrie Telecom planned to expand its network coverage through Indonesia.

2.2 Vision & Mission

Due to its restructuritation, Bakrie Telecom also did a renewal to its vision and mission to deliver the value to all stockholders, from employee, customer, shareholder, and the board of director.

Vision:

To give a better living for Indonesian people by providing information connectivity

Mission:

Provide