Paper on Advertising of Mobilink

INTRODUCTION

Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet (see Internet advertising), and billboards.

Advertising clients are predominantly, but not exclusively, profit-generating corporations seeking to increase demand for their products or services. Some organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements.

Mobilink GSM (PMCL), a subsidiary of orascom telecom, is the market leader in providing state-of-the-art communications solutions in Pakistan. We can proudly boast of being the first cellular service provider in Pakistan to operate on a 100% digital GSM technology.

Mobilink GSM started operations in the year 1994, from then on it has shown enormous growth. At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan.

LITERATURE REVIEW

Mobilink has come up with strong advertising campaigns for its target markets. Considering the advertising of indigo we can very truly observe that the advertisememnts are well targeted and provide a considerable amount of potential customers.

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

THE DATA COLLECTION:

The data for my research oriented assignment was gathered using a direct interview process by gaining information about the product and its impact in the current market scenario. For my understanding firstly the present position of the organization was established. The facts were provided by various journals and the organizational representatives.

The Change Of Mobilink Identity: Reshaping Communication

The best that such changes can do is to reassure consumers that the company is concerned about how it looks. Brands do have to maintain a modern look, and the visual identity needs to change over time. But the key to successfully affecting a new look is evolution, not revolution. Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance. If there is a strong brand personality to which consumers are attracted, then substantial changes may destroy emotional attachments to the brand. But despite the daring step Mobilink still owns the part of the heart it used to.

DATA ANALYSIS

The Advertising campaign:

Mobilink indigo product is targeted at the executive class as the call rates and the product specifications are aimed at the business class who are busy and want to avail