Perceived Usefuleness
By: Avinash Jinugu • Essay • 490 Words • March 13, 2015 • 788 Views
Perceived Usefuleness
Perceived usefuleness
PU1
- If Milma/GP accept payment through mobile money, it is likely to be more convenient than using cash.
Strongly disagree strongly agree
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PU2
- Mobile money is likely to be useful for my daily cash transactions.
Strongly disagree strongly agree
1 2 3 4 5
PU3
- Mobile money gives me a good alternative to cash/debit card.
Strongly disagree strongly agree
1 2 3 4 5
Perceived Ease of Use
PEOU1
- Learning to use mobile money is easy for me.
Strongly disagree strongly agree
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PEOU2
- Mobile money involving sms for transactions is complicated to use.
Strongly disagree strongly agree
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Speed
SP1
- Using Mobile money is likely to be faster than visiting an atm machine and withdrawing cash or using credit card/net banking.
Strongly disagree strongly agree
1 2 3 4 5
Accessibility
A1
- Mobile money will be more accessible than visiting a bank/atm machine
Strongly disagree strongly agree
1 2 3 4 5
A2
- Mobile money will allow me to make remittances (within and across cities) anywhere /anytime.
Strongly disagree strongly agree
1 2 3 4 5
Advertising and Incentives
AT1
- I would use mobile money if I could get more information about it.
Strongly disagree strongly agree
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AT2
- Advertising on mobile money services is not enough to encourage people to try it
Strongly disagree strongly agree
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AT3
- I would use mobile money if there are associated reward points or incentives
Strongly disagree strongly agree
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Alternatives
AL1
- I will use mobile money if other options like atm/debit card are not available
Strongly disagree strongly agree
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Knowledge and Experience of using Mobile money
KE1
- I do not need anyone to demonstrate how to use mobile money because I can learn it by myself.
Strongly disagree strongly agree
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KE2
- I will use mobile money if I see someone else using it or someone from among my friends/relatives recommends it.
Strongly disagree strongly agree
1 2 3 4 5
Perceived cost
PC1
- It will cost a lot to use mobile money.
Strongly disagree strongly agree
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PC2
- There are financial barriers (e.g., m-wallet account opening cost, handset and communication time) in using
mobile money.
Strongly disagree strongly agree
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Structural barriers
S1
- There are availability barriers( e.g. not many vendors have this facility)
Strongly disagree strongly agree
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Perceived Risk
PR1
- Mobile money is unreliable because I am afraid that my personal or transaction detail would be leaked
during message passing.
Strongly disagree strongly agree
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