Pestel

PESTEL analysis

Political factors

Does the political situation have an impact on the consumers' market?

Yes, because it has an influence on the economic state of the customers. The politicians decide how much money people are allowed to earn and how much tax assessment they have to give back to the state.

Economic factors

Is Barco still a good company to work for?

Yes indeed. It is a innovative company that hires many people, also during the past economic crisis. Whether you are an engineer or a salesman, Barco can use them all.

Sociological factors

Does the use of computers have an impact on the behavior of people?

These days, people spend a lot of time on their computers for their work and to play games. There for they want a really good computer and also spend a lot of energy in finding the right one to fulfill their needs. As a consequence, people have a limited time left to spend on their social contacts

Technological factors

The technology contributes to developing new products?

Yes it does. For example, the touch-screen technology helped Barco to create the iPad, the iPhone and the iPod touch.

Will new technologies allow the companies in this branch to be more competitive?

Yes they will because the companies can develop new products and differentiate them from the competitors and even