P&g Research

Luke Bahrou

Mrs. DeGrand

Entrepreneurship

4 May 2008

Procter & Gamble

So, there are some people in history and our world today that made a living by creating that one crazy miracle product. They mass-produce it and it flies off store shelves as quickly as it got there. While these products do usually make life easier (washing machine, vacuum, etc.) there are also the little things in life that get us through everyday. The products which, individually aren’t that important, but as a whole, make our lives work. These are the products made by the company founded by William Procter and James Gamble, the business known as, Procter & Gamble.

With products like Ivory soap, Folgers coffee, Pringles, Crest, Pampers, Bounty, Tide, Duracell, Iams dog food, Dawn dish soap, Head and Shoulders, Charmin and so much more, Procter & Gamble has made a permanent place for itself in the market of everyday living. With such a wide variety of products it might seem like P&G would struggle with competition. However they offer multiple brands in each area of their business. For example, they provide three very prominent brands of Laundry detergent: Tide, Downy and Gain. These are all different brands but they all go back to Procter & Gamble. They do this in multiple divisions of their business and this is why I believe that they’re so successful. This is one strategy that has always worked for them because people buy all different kinds of products for all different kinds of reasons. Their idea is that the more products you have, more of