Polyphonic Hmi - Mixing Math and Music

Subject: Polyphonic HMI: Mixing Math and Music

This is to recommend that Hit Song Science should market its product and services to record labels attempting to catch a larger share of the market.

BACKGROUND

Polyphonic HMI is preparing to launch Hit Song Science, which analyzes the mathematical characteristics of music compared to past music hits, making it possible to determine a song's hit potential. Music characteristics can be analyzed by math such as melody, tempo, pitch, rhythm, etc. because hit songs have common mathematical properties. Polyphonic's Hit Song Science could be valuable for three target markets: record labels, producers, and unsigned artists. There are benefits to marketing HSS to all three markets. Once a decision is made on the target market, a suitable marketing plan will need to be developed.

RECOMMENDATION

Polyphonic should target Hit Song Science to record labels. Universal's North American market share is so dominant that other record labels including EMI, BMG, Sony, Warner, and the Independents are dwarfed in comparison. This leaves a large market forSubject: Polyphonic HMI: Mixing Math and Music

This is to recommend that Hit Song Science should market its product and services to record labels attempting to catch a larger share of the market.