Porsche Case Study

Summary

1 | INTRODUCTION .......................................................................................................... 2

2 | PRESENTATION OF THE GROUP...................................................................................... 2

The company’s history ..................................................................................................... 2

Present situation | Porsche in numbers.............................................................................. 3

3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4

4 | ANALYSIS OF THE INDUSTRY......................................................................................... 5

Porter’s 5(+1) Forces....................................................................................................... 5

Market segmentation....................................................................................................... 7

5 | STRATEGIC ANALYSIS OF PORSCHE ................................................................................ 7

6 | SWOT ......................................................................................................................10

7 | POSSIBLE STRATEGIC REASONS FOR PORSCHE’S INVOLVEMENT IN VW.................................10

8 | CONCLUSION ............................................................................................................12

Porsche mastering VW ....................................................................................................12

9 | BIBLIOGRAPHY .........................................................................................................13

Books & Annual Reports.................................................................................................13

Websites.......................................................................................................................13

1 | Introduction

Strong growth, solid benefit: For years Porsche has been driving on the fast track. While Opel,