Pran Group Case Study

We would like to thank our faculty Ameer Yusuf Khan for his splendid support and guideline during our completion of this report. We are grateful for the patience and the time he gave us to solve the problems we faced in making the project.

We would also like to express our gratitude to the management and all the individuals of PRAN Group who have taken part by assisting us with details on their company, especially to Mr. Chowdhry Kamruzzaman Kamal who is the General Manager (PRAN Sales-Marketing) of PRAN Group. He helped us a lot by giving his valuable time and lots of information which was very essential for us to make our project a superior one.

We would also like to take the opportunity to thank our families, friends and classmates for being so generous, friendly and helpful and assisting us with both major and minor details.

We in Bangladesh are blessed with a climate ideally suited to agriculture, specially fruits and vegetables-rich in taste and flavor: sweet, mellow and juicy.

Our deltaic plains are among the most fertile in the world created and drained by the mighty rivers-the Padma, Jamuna & Meghna. There is plenty of water.

And farming is a way of life to our people.

Our comparative advantage as an economy lies in agriculture. We believe the way to economic prosperity is through agri and agro- business.

PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they have over the years diversified their activities in several areas. PRAN’s biggest asset is their competent team of hands-on managers and dedicated employees.

PRAN is Bangladesh’s largest grower and processor of fruits and vegetables. Their contract growers cultivate the choicest fruits and vegetables, which are processed in their modern and hygienic factories to highest quality & international standards.

Why PRAN?

PRAN is a concept: a way to fight poverty and hunger in Bangladesh in the shortest possible time through employment generation.

PRAN signifies investment in agro processing: creating demands for farm produce, which create jobs in rural areas also preventing urban migration. PRAN’s aim is to add value to agricultural produce.

PRAN is in testimony to our convictions. It stands for:

“PROGRAMME FOR RURAL ADVANCEMENT NATIONALLY”

We don’t see why we should remain poor given the gifts endowed by nature such as fertile soil, water, year round growing season, a river system for easy and cheap transportation and a hard working people who are farmers by tradition.

Bangladesh’s comparative advantage lies in creating a competitive edge in value added agricultural products. This is what PRAN stands for.

PRAN’s journey started in 1981. Today they have major investments in several corporates. They are the largest processors of fruits and vegetables in Bangladesh and fast moving into milk, confectionery, tee, aromatic & fine rice, peanuts, pulses, mustard & spices to name a few.

PRAN encourages contract farmers and helps them grow quality crops with increased yields and to obtain fair prices.

In the stock market their performance has been just as rewarding with both PRAN Group publicly listed companies: Agricultural Marketing Co Ltd & Manipur Foundry Ltd achieving ‘blue chip’ status.

Supporting PRAN is helping the Bangladeshi farmer and indeed Bangladesh economy.

Success of PRAN is your success.

Investing in PRAN is investing in your and Bangladesh’s future.

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LOCATION:

CORPORATE HEAD QUARTERS:

Property heights, 12 R K Mission road,

GPO Box: 83, DHAKA-1203, BANGLADESH

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