Presenter Is Wendy Orthman

        Today, our presenter is Wendy Orthman and she is the Midwest PR manager at Chrysler. She lives in the Greater Chicago Area and went to Northwood University. On her LinkedIn she has a lot of information about what she knows and what her top skills are. Her skills are the following: public relations, media relations, and corporate communications, marketing communications, automotive, press releases, social media, strategic communications, internal communications, and marketing.

        Wendy also knows about marketing strategy, social media marketing, advertising, strategic planning, leadership, vehicles, project management, event planning, product launch, communication training, crisis communications, publicity, automotive aftermarket, copywriting, editing, B2B, event management, digital media, and finally journalism.

        She went to to Michigan State University from 1994-1998 and got her BA in telecommunications and advertising and then Northwood University from 2003 to 2006 to get her MBA in business administration.

        In 1997 to 2005 she worked at General Motors as product communications. Product communications is strategy is the approach you use to fulfill an objective so for example, if your communication objective is to increase awareness of your product among media by 20 percent then that would be your job. The Owner, Paul Manzella commented that Wendy was his direct supervisor and that her knowledge and understanding of marketing and communications not only made his job easier, but it made him much better at what he did because he developed a much better understandings of the workings of a big corporation like GM.