Pricing Triangle

Toyota is a major manufacturer and distributor of automobiles. Being a main player in the automobile ?industry, the company has acquired several essential business strengths that made it succeed for a ?number of years. Aside from making products carrying popular brand names, the company also takes ?pride of its product lines and innovative staff. Despite their strengths, Toyota has also encountered ?different problems that need to be addressed. These include the global financial crisis as well as the ?growing competition in the industry. To address these identified business concerns, it has been ?recommended that the company should consider limiting its product portfolio as well as conducting its ?target markets. These would help the company stabilize its financial status through sales generation ?and cost reduction.?

The following Report concerns global car maker Toyota, inside we discover that Toyota has reached a ?global market share of 10%, with a goal to be the world's best

auto manufacturer ahead of General Motors (GM), by achieving 15%.?

By focusing on market share instead of profits, the emphasis has shifted towards product quality and ?customer satisfaction. Its key