Project Assessment 1|one

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PROJECT ASSESSMENT 1|ONE

For this assignment the group has been given the task to produce a Business Case to the board of directors of Russian Standard Vodka for the launching of the company's existing product range into a particular Western-European Union country. Our project group will perform a country selection, advise 3 feasible countries, and choose one of them to enter, advise an entry mode and design the international –export- marketing plan.

Russian Standard Vodka is the number one premium vodka in Russia, where it symbolizes the very essence of the country's vibrant, modern society.

By employing a unique blend of centuries-old tradition, state-of-the-art distilling techniques and passionate attention to detail, Russian Standard has created a portfolio of Russian premium vodkas unrivaled anywhere in the world.

Russian Standard's state-of-the-art distillery in St. Petersburg is one of the most sophisticated facilities of its kind in the world and a true reflection of Russian Standard's status