Proposal

NAME(S): _______ ____________                        Programme:

GROUP NUMBER: _1_   (Monday morning, 1; Tuesday morning, 3;Tuesday afternoon, 4; Wednesday morning 5)

Topic Description (use up to 2 pages maximum if necessary)

1. Specific Business Problem:

With the development of economy and network technology,many business on the Internet spent very widely in the late 1990s.The challenge for an online retailer is not simply to bring  the customers in the door,but also to keep the customers coming back for future purchases.

1. Research Question(s):

What are the drivers that influence the customers to be repeat customers to an online retailer?The case of the customers in two big online retailers—Amazon & eBay.

1. Units of Analysis

Two big online retailers—Amazon& eBay

1. Investigative questions, Link to 3 articles and to possible data collection (you can organize this as you wish).

Gagan Mehra (2014)states that the quality,efficiency,service,and reliability have an influence on its adoption.Reliability is defined following Chiou and Pan(2009).And Alba and Hutchinson (1987) states the price is an important factor to attract customers come back to buy more.The framework after preliminary reading is shown below.

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P1.There is a positive correlation between Quality and the Intention of repurchase from Amazon/eBay.