Quantitative Methods for Business

1 Introduction 1

1.1 Survey of purpose 1

2 Case Studies - Regal Riverside Hotel 2

2.1 Introduction of Regal Riverside 2

3 Survey Methodology 2

3.1 Survey Design 2

3.2 Target Respondents 2

3.3 Sample Size 2

3.4 Pilot Survey 2

3.5 Questionnaire 2

4 Demographic Profiles 3

4.1 Gender 3

4.2 Hotel Survey Results on Age 3

4.3 Where are you come from? 4

4.4 Hotel Survey Result on Marital Status 5

4.5 Hotel Survey Result on Education 5

4.6 Hotel Survey Result on Monthly Income 6

4.7 Occupation 7

5 The pattern of stay at Regal Riverside Hotel 8

5.1 Who is accompanying you on your current visit to Regal Riverside Hotel? 8

5.2 What were the main reasons for your visit to Regal Riverside Hotel? 8

5.3 To find out the potentials & demand of Regal Riverside Hotel in the target market. 9

5.4 How Male And Female Business Travelers Differ 9

5.5 How much time in total did you spend at Regal Riverside Hotel? 10

5.6 How many nights are you stay at Regal Riverside Hotel? 10

5.7 Average length of stay by primary reason of visit 11

5.8 When did you decide to stay at Regal Riverside Hotel? 12

5.9 Where did you hear about Regal Riverside Hotel? 12

5.10 Where did you make your reservation usually? 13

5.11 Was