Rbtt Bank Limited

Index

Preface 2

Introduction 3

A brief history 4

RBTT product assortment 6

Environmental factors 9

RBTT‘s newest product 11

Promotion media’s 12

Possible new product/service 15

Appendix 16

Preface

We would like to take the opportunity to say thanks to the ones who helped us to write this report. The making of this report would not have been the same without the help of Desmund James and Jetha Rцmer from RBTT, who gave us very useful information.

November, 2005

Willemstad

Curaзao, Netherlands Antilles

Introduction

In the fall of the year 2005 we have started the course Principles of Marketing. We are students of the University of the Netherlands Antilles and are in the accounting program which is part of the faculty of social and economic sciences.

For this course we had to make a report about the marketing and products of a company. The company that we got to make the report about was RBTT.

In the first chapter we begin by giving a short history of RBTT. This history should help you get a view of how the marketing has affected the company. In the second chapter we will describe the different products/ service that RBTT offers. In the next chapter we will explain to what market segments these products/ services belong. In the forth chapter we are going to describe the environmental factors of RBTT. After this you will find in the fifth chapter some information about RBTT’s newest product. In chapter 6 we will treat the media’s that RBTT use to promote their newest product. In the final chapter we will explain a product that RBTT doesn’t have yet and that is possible for them to introduce.

On the 4th of November 2005 we went to RBTT to interview Mr. Desmund James and Ms. Jetha Rцmer.

A brief history

The Royal Bank of Trinidad & Tobago traces its history back to 1856, when the Union Bank of Halifax was incorporated in Halifax, Nova Scotia. A branch of Union Bank was opened in Port of Spain in1902 and when in 1910, its operations were bought over by the Royal Bank of Canada; the Port of Spain branch also changed hands.

Trade in the British colony of Trinidad was booming and the Canadians decided to take advantage of the opportunities presented to finance imports of sugar, cocoa and other products and exports