Relationship Marketing Marriott International Inc.

Relationship Marketing

Marriott International Inc.

Marriott international inc. is one of the world wide leading companies with thousands of

properties in the U.S and 67 other countries.

Marriott hotel chains has attracted millions of customers world wide building a strong

relationship with those customers and insuring their satisfaction by implementing

Market driven strategies which increased the business ability to understand their

customers’ needs and habits.

“PEOPLE FIRST” that’s the first thing you see when you look in to Marriott web

pages and by reaching people and keeping them satisfied the company gained more and

More loyal customers.

In order to provide up to date information about the hotel, there was the toll free

customer service line which made it easier for the company to provide recognition and

build relationship with individual customers.

Developing and maintaining a long term, cost effective relationships with customers,

suppliers, employees and other partners made the company one of the highly successful

companies in the business.

To attract customers, Marriott is offering lots of deals and rewards for example:

With the Marriott rewards premier visa signature card, customers can earn up to 5

Marriott reward points for every dollar spent using the new card and the customers can use those points for free nights at vacation destinations and other travel and

entertainment packages.

Marriott international is experiencing the benefits from working with local owned

businesses in the communities they operate making it easy for a small business with a

good idea to find