Research Between Nike and Adidas on International Marketing Strategy Focusing to Competitive Differentiation

The purpose of this paper is examining the strategic view and global view between Nike and Adidas. Financial analysis such as market share was accomplished to show the financial condition of the two sport brands. Besides that, global brand is identifying products and services of seller to contributing their differentiation from possible competitor. The global brand will provide recognition and certainly of goods and services by consumers.

Nike and Adidas and have been the top two most important sport companies in the sport industry over the precedent few decades. These two companies sell and offer broad variety of products for the consumers and their products offered is mostly on sportswear for men and women and caters to consumers from diverse age groups. Their products consist on outfits for instance jerseys, shirts, t-shirts, shorts and pants. These companies also make available the consumer's varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. In addition, fashion accessories are also presented