Research Design and Statistic Concepts Worksheet

Running Header: RESEARCH DESIGN AND STATISTICS CONCEPTS WORKSHEET

Research Design and Statistics Concepts Worksheet

University of Phoenix

MBA/510 Managerial Decision Making

Research Design and Statistics Concepts Worksheet

Concept Application of Concept in Scenario Reference to Concept in Reading

Research:

 Knowable

 Unknowable

 Researchable

USA World Bank will need to know if their new program they want to launch is possible. They know that these types of ventures can be successful and believe their bank is ready. They will need to know more about their customers to be able to move forward. The research firm, Best Market Research will provide services to provide an organized inquiry to assist them in decisions. The research includes “reporting, descriptive, explanatory, and predictive studies” (Cooper, 2003, pp. 26). (Cooper, 2003, pp. 26).

Levels of Measurement:

• Nominal

• Ordinal

• Interval

• Ratio The nominal data may only be classified but cannot be counted; ordinal data can be ranked and USA World Bank’s Bea questioned this data. Whereas Interval data has meaningful difference between values and ratio has a point that can be counted, divided, multiplied are possible. (Lind, et.al., 2004) (Lind, et.al., 2004)

Validity and Reliability

The USA World Bank directors were very cautious with the new Reward Program and Brian had to make sure the data was thoroughly reviewed and asked Mary if the information was reliable and valid. This is because “omission of significant procedural details makes it difficult or impossible to estimate the validity and reliability of the data and justifiably weakens the confidence of the reader in the research itself…”(Cooper, 2003, pp. 16). (Cooper, 2003, pp. 16)

Secondary and Primary Research

Conducting a research study, all available data should be analyzed to learn more about their project. This data is usually readily available or spend to get data that has already been collected. However, after reviewing, management can then move forward and collect their own primary data by way of questionnaires