Robin Hood Case

1. What is their mission? What should it be?

Their mission is: rob from the rich and give to the poor.                                                                          

It should be: Get rid of vicious Prince John, remove Sheriff out of Nottingham

1. What are the objectives and what should they be?

Their objectives are: Fight against High Sheriff, rob the rich merchants and tax collectors, and then give to the poor.

It should be: Remove amoral Sheriff from the office.

1. What are the strategies and what should they be?

Corporate- product diversification. Even though the case does not say what stuffs the band rob from the rich, it should be everything they could rob from the rich merchants and travelers who through the forest.

Business- focus strategy: Their only market is rich merchants, tax collectors and travelers who through the Sherwood Forest.

Functional                                                                                                                              HR: welcome all who came, only asking few questions.                                                   Operation: outright confiscation of goods, find suitable place to hide the surplus.                                                                                                                     Purchasing: rob the rich and travelers through the forest.                                                Marketing: rob stuffs from the rich and travelers through the Sherwood Forest. Management: Robin ruled supreme, making all important decisions, and he delegate specific tasks to his lieutenants.                                                                                         Finance:  pay shares of the take.

     4. SWOT:                                                                                                         Strengths                                                                                                                                        

1. The increasing size of the band.                                                                                                        2. The fame of the Merry men is spreading.                                                                                     3. Robin Hood’s band had the successful first year.                                                                            4. Robin Hood’s strong leadership.                                                                                                       5. A strong team of managers including Will Scarlett in charge of intelligence and scouting, Little John in charge of discipline and archery training, Scarlock who takes care of the finances, and Much responsible for provisions.                                                                                                                                       

Weakness

1. The band is growing, but the revenue is declining.                                                          2. The increasing size of the band makes the costs increases.                                                  3. Discipline is becoming harder to enforce because of disturbance of different values and views from different people.                                                                                                               4. It is more difficult to prevent the band from being spied because the expansion of the band, and the larger size of encampment, and Robin could not recognize half of the men anymore.                                                                                                                            5. The growing band is exceed the food capacity.                                                                                  6. The game is becoming scarce, and supplies are being depleted at a rapid rate caused by the continuous growth of the group of men.