Saudi Arabia

Introduction

This report focuses on the potential market for international trade in one the Middle Eastern countries "Saudi Arabia". Potential products nominated for this market entry are "Optical goods and services". Optical products have a competitive advantage of trade in the country to other products, because of the country's weather condition, life style, traditional and cultural norms and focus group.

(WorldMap,2011)

Saudi Arabia has also been able to secure 14th rank among the Market Potential Index for Emerging Markets in 2010 according to the reports released on 14th of February, 2011.(Ref. Appendix 1.1 for figures) (GlobalEdge,2011).

Arab health reports on the Arab health meet in early-mid January 2011 reveals that medical device industry in Saudi Arabia is predicted to grow around 12 per cent by 2012 (ArabHealth,2011).

This report has also been verified and issued by the RNCOS industry research solutions this makes Saudi Arabia a predicted potential market for foreign direct trade investment (RNCOS, 2011).

Appendix