Segmentation

Summary of Product Features and Benefits

No. Feature Benefit

1.

Holds up to 15,000 Songs

This allows the user to store a massive amount of songs on their iPod mp3 Player

2.

Holds up to 25,000 Photos (Slide-shows)

This allows the user to store a enormous amount of photos on their iPod, which results in a great portable storage device that is incredible convenient for the customer.

3.

Holds up to 15 Hours of Video ( Movies, TV Shows, Home Videos)

Being able to store and view video files has been a revolutionary step for Apple. They’re ground-breaking innovation has culminated to set the standards for what used to be portable music players to what we have now: portable computers.

4.

The �Apple Wheel’

This feature gives you the benefit of entire access to your music, photos, and movies from one thumb

5.

20 hours of battery life

20hours of battery