Segmentation
By: Janna • Essay • 272 Words • April 9, 2010 • 1,009 Views
Segmentation
In our days, recharge cards has become wants that we request in order to satisfy some critical needs. So almost everybody have a cell phone that he can’t use it without a recharge card .
The needs behind the purchase of this product are:
• Safety and security: example, when we go somewhere far and we have a cell phone so we feel a little secure in case something happens we can call for help.
• Social belongs: example, when we use this product to call friends in order to have a meeting or a party. It’s like helping to be a part of a social group.
• Esteem: example, when somebody buys like two or three cards per month just for show off.
If we want to target the market of this product many kinds of segmentation are used:
• Demographic segmentation: considering the age that must be above fifteen or sixteen. Considering the income, three kinds of cards are placed in the market.
• Social class segmentation: mostly rich people don’t use recharge card they use instead of it fixed lines so we must look at the mid