Sirius

demographic is very similar to the second largest market interested in satellite radio, Tech-Friendly consumers. Therefore, there is greater opportunity for these Tech-Friendly consumers to purchase the service as well. Between these two groups, XM satellite radio has the ability to gain quick financial stability to capture more of the market share.

Another weakness is the need for their potential customers having to purchase specialized equipment to enjoy their product. This can be addressed through research and development with the focus being on creating a decoder that is small, inexpensive, and easy to use. Furthermore, the strategic partnerships will once again play an important role in addressing this weakness. Having automobiles and home audio equipment with satellite receivers already built in will greatly reduce this weakness.

References

Bary, Andrew (2006, January). Don't Bet On Howard. Barron's, 86 (4), 20-24. Retrieved February 29, 2008, from ABI/INFORM Global database. (Document ID: 976818681).

Lauria, Peter, (2007). Heavenly Deal. New York Post. Printed Febrauary 19, 2007. New York Post Holdings, Inc. NY, New York.

McBride, Sarah (2008, February 14). Clear Channel Changes Its Tune On Radio Strategy. Wall Street Journal (Eastern Edition), p.B.1. Retrieved February 29, 2008, from ABI/INFORM Global database. (Document ID: 1428953901).

Martin, Richard, (2008).