Situation Analysis - Gap Analysis: Global Communications

Gap Analysis: Global Communications

Global Communications is finding itself a victim of modern day progress. Not being profitable creates problem and generates a huge downward spiral. Sales start to slow, creating less profit for the company. This in turn, creates doubt with investors. As a result, stock prices drop and ultimately, the future of the company is questioned. Global Communications is actively looking at solutions to this problem. By addressing this now, the company will have a very active future for employees and consumers.

Situation Analysis

Issue and Opportunity Identification

In recent years, technology has moved forward at an incredible speed. This has allowed many different players to compete with in the telecommunications industry. Not only are the typical companies fighting for the market, the cable companies have adapted and are cutting into the market as well. Global Communications determined that this type of competition has depreciated stock prices and has made the company investigate different methods to increase profitability. Global Communications must alter its business model to allow for modern growth. Shipping jobs overseas would help alleviate some of the financial pressures that the company is facing at the moment. At the same time, they must find a way to create more revenue. With some help, Global Communications can tap into the small business and consumer market, ultimately expanding world wide.

Stakeholder Perspectives/Ethical Dilemmas

There are several different stakeholders that are affected by the current problems facing Global Communications. The Board, stock holders, senior management team, and the Union are the main groups involved with the current situation.

The Board and senior management team are trying to move the company into a better position for the future. By making the tough business decisions now, the future of the company can be secured. This brighter future will be able to support the jobs that are available now plus create many more.

The Union is trying to represent the employees in a seemingly losing

situation. The Union has been kept in the dark concerning the decisions of the senior management team. In previous negotiations, they have given up certain benefits to create an atmosphere of give and take. At this point, they feel that they have been taken advantage of by not being included in the current company decisions.

End-State Vision

Global Communications has become a world leader in the telecommunications industry. Utilizing a multi-cultural workforce has allowed the company to penetrate every corner of the world. Stock prices and profitability has increased alleviating the questionable future of the company. This in turn, gives Global Communications employees a very stable place to work. By working as a truly worldwide team, the company has overcome many obstacles to make a mark in the industry.

Gap Analysis

Global Communications is facing an uphill battle concerning the forward progress of the company. The company understands that the employees are what make the company. Shipping jobs overseas has created a rift between management and employees. However, the Union must be able to see that this decision is a necessary move for the good of the company. None the less, the relationship between the two groups must be repaired before the company can move on as a whole. The senior management team must look at the Union as a partner and should include them in the decision making process. This would create a better working relationship and make for better dealings at later times.

Global Communications is trying to take a huge step forward by tapping into different markets. Relying on alliances with other satellite and wireless companies can create other issues entirely. At this point, their international plans are just in theory. They must fully commit to embracing foreign cultures, rules, and regulations in order to gain a foothold in the international market.

Conclusion

Creating new business is the future for the company. Global Communications will need to find the small business, consumer, and international markets to generate what is needed to push the company to the next level. This major change will hinge on the employees of the company. The Union will play a part in helping the progress of the employees with the changes being made.

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