Sixties Fashion

The Nineteen Sixties

The 1960s was the decade of change, revolution and freedom for both

Britain and America. To many the 60's are remembered as the 'swinging

sixties' a golden age, which was enjoyed immensely, but others blame

the 1960's for some of the failings in society.

In the mid 1950's Britain was recovering from a long period of

economic hardship after a long and draining war. Shortages and

austerity were still very much part of everyday life there was little

mobility in Britain as most could not afford a car, the choice of

radio stations could be counted on one hand all of which catered for

adults not children. The concept of consumer choice was simply 'Can I

afford it?' or 'do they have it in stock' the answer was usually no to

both. Times were hard but this was soon to change.

Britain suddenly seemed to emerge from its gloom, people believed for

the first time in years that they could truly leave there troubles

behind them. Like the USA, Britain enjoyed full employment and rising

living standards. Things seemed to change very rapidly; fashions

altered continuously, becoming more extreme. Skirts became shorter and

shorter whilst colours became brighter and brighter. Music also

changed, artists started to challenge traditional social views. They

sang rock and roll music which adults strongly disapproved of, despite

which becoming extremely popular with white teenagers. They were

starting to think for themselves.

During the late 1950's, early 1960's.