Smith's Home Foods

by using the information provided calculate the average contribution per package of food and number of customers who needed a smith's home foods in order to break even?

based on your analysis of what steps would you recommend to christy to improve its marketing and smith's accomplishments?

describe the outline of the marketing strategy of the smith's home foods. what exactly is being sold smith's home foods?

Smith's Home Foods: Bringing Home The Bacon!

1.- Outline Smith's Home Foods' Marketing Strategy. What is Smith's Home foods really selling?

A)In order to know the marketing strategy of Smith's Home Foods, I will analyze how he targets the market, his customer group, the positioning they have chosen, the products that they offer and the services given along with promotional strategies used.

First, Smith's targets the people who has upper-middle income, since a buyer to enjoy the packages of Smith's Home foods, needs to have a freezer; and if he doesn't he could buy it from the Smith's. These people to enjoy the services, Smith's has offered them packages of all sizes starting from 655$ reaching to 1532$.

These prices of the packages are included with taxes and finance charges but the variable cost of delivery which is 30$ is excluded. And also Smith provides facilities to its loyal customers through the Fair Finance Company Of Akron, Ohio.

2nd the distribution