Sml- Consumer Electric

Related to Presentation 1

Focus on impacts of one environmental issue / problem (PESTEL) your selected brand may encounter in the future.

Avoid mentioning EXISTING problem, focus on future.

Not necessary to mention all environmental aspects or all 4Ps if irrelevant.

Arguments may be hypothetical, but higher marks would be credited to those supported by research.

Make corresponding suggestions to address the challenges and impacts arisen. Higher marks would be assigned to those drawn on research.

Western Europe

Austria2%

Belgium2%

France14%

Germany18%

Greece2%

Italy10%

Nether-lands4%

Portugal2%

Spain10%

Sweden2%

Turkey4%

United Kingdom20%

Others10%

Western Europe Volume Share (2008)Volume sales in Western Europe grew at a CAGR of 7.2% over the review period, reaching 530 million units in 2008. United Kingdom made the biggest contribution to the region?s volume sales in 2008 with nearly 20% of the total. This was followed closely by Germany with 18.3%.Portable consumer electronics turned out to be the most significant sector in the regional CE market. In 2008, volume sales reached more than 280 million units, accounting for nearly 53% of overall volume sales in Western Europe.