Some Develop Countries Are Aware of Tobacco Harmful People's Health and Influence Growth of Teenagers
By: wangw • Essay • 427 Words • April 21, 2011 • 1,083 Views
Some Develop Countries Are Aware of Tobacco Harmful People's Health and Influence Growth of Teenagers
some develop countries are aware of tobacco harmful people's health and influence growth of teenagers Advertising and Promotion is one of the strategies and have a very important position in marketing. For most companies, they chose advertising to attract more customers to promoting consumption. Then they can obtain more benefit. However, the tobacco is a particular commodity; it can influence the health of people. So when the company in the marketing planning should pay attention to the social responsibly and ethical. Nowadays, you can find only advertisements about tobacco on TV or Internet or newspapers that are advertisement against tobacco. Therefore the tobacco industry is very difficult to promoting their products.
This part talks about the how the tobacco company uses adverting to promoting their products in third world countries. It said that every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World lots of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Hence, the advertisers found new ways to promote their product all round the world. First, in the third world countries, people from industrialized countries are not conscious about the danger that represents tobacco. So publicist changed their targets throughout the years. Second, tobacco industries can play the role of sponsors. They should choose a famous team and make sure that their brand is in evidence, so that the consumer will keep the brand in mind. .( "how