Southwest Airlines

Southwest Airlines is considered to be the most successful budget airline of the USA. It operates around 3300 flights daily connecting 64 cities of 32 American states. It has carried more passengers annually than any other U.S. carrier since 2006. Its mission is to dedicate to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit. Southwest attracts its customers through low fares, frequent flights to multiple destinations, convenient scheduling, fewer delays, and excellent customer service. Southwest has been able to offer the lowest and simplest fares consistently because of its lowest operating cost structure in the domestic airline industry. The Company bundles fares into three major categories: "Wanna Get Away," "Anytime," and "Business Select," with the goal of making it easier for customers to choose the fare they prefer. It offers customers convenient flight schedules to multiple destinations. Southwest runs special fare promotions from time to time. Its success in stimulating high passenger traffic via low fares has been termed the "Southwest effect". It predominantly serves short-haul routes with high frequency. The Company offers a frequent flyer program,