Special

Budweiser......

1. Is made from all natural ingredients.

2. Takes 30 days to brew.

3. Is packaged in brown glass bottles to protect the beer from harmful light.

4. Puts a ‘Born On' date to ensure consumers know exactly how fresh their beer is.

5. Has been delivering consistent quality and taste since 1876.

6. A perfect balance of taste and refreshment.

7. Budweiser is 5% ABV.

Brewmasters meet daily at each brewery where Budweiser is brewed. Their trained palates judge the aroma, appearance and taste of unfiltered, filtered and packages beer produced at those breweries. Moreover, samples from each brewery are flown to the companies St. Louis headquarters weekly for careful evaluation by a panel of experienced Brewmasters.

IV. PLACE

- Budweiser is distributed in three large container volumes -- 1/2 keg, 1/4 keg, and beer ball. In smaller consumption volumes, distributions are in 8-, 10-, 12-, 16-, 22-, 24-, 32- and 40-ounce containers. Smaller consumption containers vary in materials with Budweiser offering glass bottles, aluminum cans, plastic bottles and new-form aluminum bottles in which gets distributed throughout the world .

Operating out of 12 breweries in the United States and 16 internationally, (A-B) Budweiser has produced and distributed 162 million barrels throughout 2007. Having 70% of wholesalers buy their beers to resell, distributors distribute Budweiser to their specific destinations through all available outlets geographically and territorially in which law permits such as grocery stores, convenient stores, bars, nightclubs, restaurants, gas stations, vending machines, coolers, iceboxes, and anywhere it can; making it convenient and consistent for all its consumers.

In addition, Budweiser being an intensive distribution are having more distributors consolidating due to health and higher fuel cost in which will shave down cost of distribution operations.

Since Budweiser sells beer throughout the world, having many of the right outlets as well as enough channels for distributors to distribute the new line beer to reach it consumers; this new line extension will shoot across the globe. The message to advertise on the other hand is to let this new segment as well as the entire market place know that while enjoying fun and entertainment with your friends during their leisure time, your health replenishes.

COMPETITIVE PROFILE MATRIX

STP ANALYSIS

PRODUCTION AND OPERATION MANAGEMENT

a) PRODUCTION PROCESS

Bud is born through a series of steps that are more than mixing and aging. Starting with milling the barley and rice, the beer begins its process. From there, the malt and water are carefully mixed in the mash turn like a cooking pot. The ingredients are stirred and heated in a controlled time and temperature. Next, they are brought to a rolling boil and Budweiser brewers add hops. Hops contians oils and resins. Then it is on to the fermentation and aging step. The liquid is first settled before beginning the fermentation and cooled in a unique process. Once it is cooled to about 29 degrees, it's time for the taste test. Budweiser's taste test has three essential things:

The tasting room should be at a comfortable temperature and dim lighting to create a relaxing atmosphere. The tasters should be of good health. Any sickness will affect their taste buds. The beer sample should be poured in a clean glass at about 40 degrees Fahrenheit. Those who have