Strategic Management Project on Pharmaceutical Industry

STRATEGIC MANAGEMENT PROJECT

ON

PHARMACEUTICAL INDUSTRY

Management Development Institute

Gurgaon

Submitted to

Prof. Amit Kapoor

Submitted By:

Anish Agarwal 06P071

Arvinder Kaur 06P080

Dhruv Taneja 06P086

Gagan Jain 06P087

Nitin Agarwal 06P102

Rishikesh P Joshi 06P108

(GROUP NO. B3)

Table of Contents

Introduction...........................................................................................................3

Porter's Five Forces Analysis...............................................................................8

1. Threat of New Entrants..............................................................................8

2. Bargaining Power of Buyers.......................................................................9

3. Bargaining power of suppliers..................................................................10

4. Threat of Substitutes................................................................................10

5. Intensity of Rivalry....................................................................................10

SWOT ANALYSIS OF THE INDIAN PHARMACEUTICAL INDUSTRY..............12

Strengths:........................................................................................................12

Weaknesses:...................................................................................................13

Opportunities:..................................................................................................14

Threats:...........................................................................................................15

VALUE CHAIN ANALYSIS.................................................................................18

New Business Models.....................................................................................22

R& D Outsourcing and Contract Research..................................................22

ANALYSIS OF KEY PLAYERS OF THE SECTOR:............................................24

RANBAXY LABORATORIES LIMITED...........................................................24

CIPLA..............................................................................................................24