Subliminal

A project proposal with reference to

Text100.

Ulsoor,

Bangalore.

Submitted by:

Navya Venu D

Reg. No.:10MMA5083

Submitted to:

Prof. AVR Mahadev

Faculty – Marketing

MATS Institute of Management & Entrepreneurship,

# 319, 17th Cross, 25th Main, 6th Phase,

J.P. Nagar, Bangalore – 560078.

Academic Year 2010 – 12

Research Topic: subliminal messages in advertising and how they affect consumers

Abstract

Subliminal messages are in images every day. Subliminal images are on video boxes, in magazine ads, even in the phone book as the image to the left supports.

Subliminal tapes are sold by the millions to people that want to motivate themselves with custom subliminal messages. There are subliminal messages in songs. There are even computer programs so you can make your own custom subliminal message to yourself as you watch your computer each day.

Objective

Focusing