Swot Analysis Smucker’s

Strengths

• Smuckers was the leading producer of jams, jellies and preserves in the US, Canada and Australia in mid 2002

• The company has always met or exceeded consumer expectations

• It has been in the top quartile of Fortune’s 100 Best Companies to Work for every year since 1997

• The innovativeness of the transaction for Jif and Crisco was recognized as 2002’s Best Overall Deal and Breakthrough Deal

• It was the market leader in 7 food categories in 2002

• Its market share has grown 20% since 1997 through commitment and advertising

• It has been a long time sponsor of good events

• It has a very focused portfolio allowing for the growth in shares of every brand

• It has good utilization of food brokers, a dedicated sales force, which have proven cost-effective and superior in service in various channels

• It has had a number of good product introductions like the Uncrustables and other protein rich menu items

• It has successfully blended the operations of its acquisitions to that of its own

• The acquisitions have improved its position in the food industry so far

• It has been successful in Latin American and 45 other countries

• Its sales revenues are up

• It has been doing the right thing to grow brands and become more profitable such as ensuring better retail coverage and working more closely with customers.

Weaknesses

• Smuckers is very small in size and has only a limited product line

• Its Mrs Smith Pie business was a failure because of outdated facilities

• Its sales for Crisco since the acquisition has fallen

Opportunities

• The acquisition of Jif and Crisco will give Smuckers 3 American icon brands and 7 number 1 brands

• The acquisitions will allow the company to record sales of more than $1.3 billion, double profits and cash flows, grow to $3 billion, allow for organic sales growth, new product introductions, further strategic acquisitions and own and market number 1 center of store food brands

• The industrial fruit filling business has been the fastest growing business in the early 2000s

• The acquisitions will allow the company to be broadly diversified

• The acquisition of Jif will allow the company to own the leading brand of peanut butter

• The acquisitions will allow the company to boost revenues, improve earnings, net income and free cash flows

• Jif would be a natural fit within the company, and Crisco is a one of a kind product